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Introduction: This part introduces the subject of the case study, outlines the situation or issue staying addressed, and offers context for why the case is critical.

Godiva really should put into action the next tips to realize An effective rebranding and generate sustainable progress:

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Godiva, noted for its magnificent candies, struggled to bring in more youthful generations and contend with rising competitors inside the confectionery industry. The case highlights the need for a strategic rebranding work to revitalize Godiva's model equity and generate sustainable expansion.

It can be crucial for candidates to showcase their understanding of theoretical principles, together with their capacity to utilize them in practical situations. Furthermore, candidates should aid their answers with applicable illustrations, facts, and evidence to fortify their argument.

Modernize Model Id: Godiva must update its brand name identification to replicate its new positioning. This features refreshing its brand, packaging, and marketing and advertising components to attract a young and even more various audience.

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